Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower score actually helps your overall score.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Consumers

24% of US consumers consider reviews as 'very influential'.

To show the importance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Consumers Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, people today choose to read reviews on their mobile devices.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

89% Of Customers Read A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo