Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that highlight the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more crucial than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with an ideal five star ranking.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or a lawyer.

Young people (age 18-35) are even more likely to hire a professional based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the large bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Clients Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now know why client reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential consumers are searching for. Almost a 3rd of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

A Lot Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower score actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Over Half Of Individuals Aged 25-34 Wrote Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista