If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

89% Of Consumers Browse A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really often'.

Source: Trust You

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review stats, a whopping 19% of customers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Typically, 142 million customers check out Yelp each month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

The Average Review Length Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Reviews Published On Twitter Can Help Improve Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically two thirds of businesses have exceptional and awesome rankings. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15 percent of prospective clients will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive effect user scores have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal