53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, most people choose to read reviews on their phones.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

89% Of Clients Read A Businesses Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online rankings stats, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as recommendations from family and friends.

Source: Brightlocal

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6% Of Consumers Don't Trust Client Reviews At All

According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never a purchase without checking out reviews initially.

Source: Statista

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase likelihood for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Likely Submit A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their choice making process.

Source: Podium

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now know why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

More Than Half Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online rankings. Now that news of client satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with a perfect five star score.

Source: Brightlocal

The Majority Of Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Consumers Might Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone