Reviews Posted On Twitter Can Help Boost Revenues By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take notice of customers' recommendations online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Regardless of how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when consumers have to select a service provider.

Source: DemandGenReport

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

73 Percent Of Customers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more authentic which is what the prospective customers are looking for. Almost a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

American Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista