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Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.
Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of clients, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a medical professional or a legal representative.
Younger people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.
Source: Review Trackers
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Due To The Fact That They Desire To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.
Users come because they have actually already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
60% Of Customers Consult Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias