Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not impact simply the clients. Prospective team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

The Majority Of Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive effect user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

60% Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

89% Of Individuals Prefer To Read Reviews Using Their Smartphones

Be it via an app or a mobile browser, customers prefer to read reviews on their phones.

Source: Statista