77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Clients Might Spend 31% More With A Business That Has Fantastic Reviews

Take note of this statistic. The more detailed other users describe your product or service, the more money you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

US Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

Since They Want To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Websites.

Review sites are places that people go to get the truth about a service, business or product . Because they have actually currently formed a purchase decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

Google Accounts For 57.5% Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would post a review to educate others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a physician.

Younger people (age 18-35) are even more inclined to work with a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal