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Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into customers.
Source: Consumer Affairs
Over Half Of Clients Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
89% Of Consumers Browse A Companies Responses To Reviews
Not only do many customers read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a business's reputation does not impact just the consumers. Potential employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to customer review stats, a massive 19 percent of customers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Favorable Reviews Encourage 68% Of Customers To Use Local Businesses
Because the large majority of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53% Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a response. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz