If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Customers Browse A Businesses Reactions To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

83% Of All Younger Clients Were Invited To Give A Review Recently

Of those asked, 80% of clients did submit a review. In general, companies have actually asked 66% of all consumers to leave a review on their company.

Source: Brightlocal

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

89% Of Consumers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, folks choose to read reviews on their mobile devices.

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of companies have excellent and great rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

When customers have to choose a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista