83% Of Customers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Earnings

Businesses that treat customers well generally flourish, review sites help make sure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and great scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a lawyer or a physician.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

30% Of Clients Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your consumers develops trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

95% Of Unhappy Consumers Will Go Back To A Business If A Business Makes An Effort To Fix Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the would-be customers are looking for. Nearly a third of consumers state written reviews are the only function that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.

Source: RevLocal

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible customers will not even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

89% Of Customers Like To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp every month. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal