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Many Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
86% Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Reviews Shared On Twitter Can Improve Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
One-half Of All Millennial's "Always" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an unassailable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
89% Of Customers Review A Companies Responses To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
77% Of Consumers Would Certainly Post A Review If They Were Asked
More than a 35% would leave a review to notify others about their consumer experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.
Source: Capterra
The Majority Of People Aged 25 To 34 Submitted Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have excellent and awesome scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronic Devices
Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo