83% Of All Younger People Were Invited To Leave A Review Recently

Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Improve Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Service

This stat is among numerous that show the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

77% Of Consumers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for a product with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center