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83% Of All Young Shoppers Were Asked To Submit A Review Recently
Of those asked, 80% of consumers did submit a review. In general, companies have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or average one.
Source: Brightlocal
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and good ratings. Just 5% of businesses have a rating below 3 stars.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats reveal the general appeal of a website can just presume when it concerns trust.
Source: Review Trackers
A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well generally succeed, review sites help make certain of that.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
95% Of Dissatisfied Customers Will Go Back To A Company If A Business Makes An Effort To Resolve Issues Quickly And Effectively
Customers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the worth of being informed. User-generated content has an indisputable effect on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly requesting reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online rankings data, we found out that a company requires to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
More Than Half Of Clients Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Considering that the large majority of consumers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Buy A Product Or A Service And Wish To Get The Truth About Business Products And Services.
Users come since they have actually already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal