Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There is no skirting around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Almost a third of consumers state written reviews are the only function that makes them think the websites' reviews are useful and relevant.

Source: Fan and Fuel

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Normally, 142 million customers go to Yelp each month. This is as good a time as any if you have not declared your free Yelp business page.

Source: RevLocal

Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be prepared to share it if you give them a good experience.

Source: Brightlocal

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to take note of consumers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent boost.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the vast majority of consumers check out reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal