Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more genuine which is what the potential customers are trying to find. Almost a third of consumers say composed reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as suggestions from loved ones.

Source: Brightlocal

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

When customers need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are more willing to spend more money with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

83% Of Customers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Manages To Solve Problems Rapidly And Efficiently

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

70% Of Customers Prefer To Discover A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs