Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have at least 40 reviews before users "Award" it with a star.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now know why client reviews are so powerful, many businesses apparently don't.

Source: LsaInsider

67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

53% Of Customers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of customer reviews remain without a reaction. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score really helps your overall rating.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Clients Were Asked To Give A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'extremely often'.

Source: Trust You

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Considering that the huge majority of consumers read reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

77% Of Clients Would Likely Give A Review If They Were Asked

More than a 35% would post a review to educate others about their customer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

95% Of Unsatisfied Consumers Will Return To A Company If A Company Takes Care Of Problems Rapidly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista