95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation doesn't affect simply the clients. Potential team members also take a look at rankings and take a look at reviews.

Source: Deloitte

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Over Half Of Customers Aged 25-34 Posted Reviews

According to Statista, the younger generations are evidently the more vocal ones.

Source: Statista

Consumers Could Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review stats reveal to us exactly just how much more.

Source: Martech Zone

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require consumer reviews. There's no other way around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Business

Customers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs