53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reaction. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270 Percent

User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among many that illustrate the value of online scores. Now that news of customer satisfaction travels this quick, keeping your consumers pleased is more crucial than ever.

57% of customers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still require client reviews. There is no other way around it. Consumers are still going to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now know why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Customers Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, people choose to read reviews on their phones.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

74% Of Local Companies Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings data, we learnt that a business requires to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

70 Percent Of Customers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated material can do wonders in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent increase.

Source: RevLocal