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Half Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people know the value of being informed. User-generated content has an unassailable effect on consumers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
American Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.
Source: Statista
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
30% Of Customers Feel Comfortable With A Company Which Responds To Online Reviews
Communicating with your customers develops trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you may anticipate, customers who feel this way are happy to spend more cash with a business.
Source: Statuslabs
89% Of Customers Read A Companies Replies To Reviews
Not only do most clients read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Service Provider
When consumers have to pick a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to pick a doctor or an attorney.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Google Accounts For 57.5% Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company
This stat is among numerous that show the significance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your clients pleased is more crucial than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked just for organizations with a best five star ranking.
Source: Brightlocal