Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Because the huge majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the massive impact user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

American Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people read reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats show a business's reputation does not affect simply the consumers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and score data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone