83% Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the huge impact user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

77% Of Customers Would Likely Post A Review If They Were Asked

More than a 35% would leave a review to educate others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to post a review to help other individuals with their decision making process.

Source: Podium

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Normally, 142 million consumers visit Yelp each month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

83% Of All Younger Consumers Were Invited To Give A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall 2 out of 3 businesses have outstanding and great ratings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone