Just 6% Of Customers Don't Trust Client Reviews At All

According to client review stats, a whopping 19 percent of customers always rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

89% Of Clients Review A Businesses Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

73% Of Consumers Think Customer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be customers are trying to find. Nearly a third of consumers say written reviews are the only feature that makes them believe the websites' reviews are relevant and useful.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics indicate a business's reputation does not affect just the clients. Prospective employees also look at scores and read reviews.

Source: Deloitte

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to pick one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

67% Of Customers Claim Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone