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Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.
As you may expect, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Taking a look at online ratings stats, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
70 Percent Of Consumers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are by far the best way to find the truth about a product or service.
Source: Statuslabs
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Because They Desire To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82% Of Customers Go To Review Websites.
Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to customer review data, a whopping 19% of consumers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista