70 Percent Of Customers Choose To Find Out About A Business By Means Of Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the large majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have outstanding and good scores. Just 5% of companies have a ranking below three stars.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the huge impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A Lone Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably generally prosper, review sites help make sure of that.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Website

Usually, 142 million consumers visit Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do the majority of consumers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs