52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star score.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

United States Shoppers View "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA clients.

Source: Statista

53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the very same weight as suggestions from loved ones.

Source: Brightlocal

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly usually succeed, review sites help ensure of that.

Source: Statuslabs

72% Of Consumers Won't Take Action Before They Read Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There's no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70% Of Consumers Prefer To Discover A Business Through Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a business's reputation does not impact simply the consumers. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

The Majority Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a site can just go so far when it comes to trust.

Source: Review Trackers