Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats expose that four out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Over Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two thirds of businesses have exceptional and great rankings. Just 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a legal representative or a medical professional.

Younger people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you manage to decide on a model that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs

60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Only 6% Of Consumers Don't Rely On Client Reviews At All

According to consumer review data, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

The Average Review Length Has Become 65% Much Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Reviews Shared On Twitter Can Help Improve Online Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista