If A Company Handles Issues Quickly And Efficiently, 95% Of Dissatisfied Clients Will Go Back To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a physician or a lawyer.

Young people (age 18-35) are much more likely to hire a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

89% Of Consumers Read A Businesses Replies To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your clients builds their trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million customers visit Yelp every month. If you have not declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a site can just go so far.

Source: Review Trackers

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social reviews stats, Facebook affects the majority of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.

Source: RevLocal

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 companies have great and exceptional scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements pick to focus on customers' suggestions online.

Source: Statuslabs