67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

When customers need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

15 Percent Of Visitors Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible clients will not even consider doing business with a business they can't discover viewpoints about.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

89% Of Customers Review A Companies Feedback To Reviews

Not only do many shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal