77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have outstanding and awesome rankings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can just go so far.

Source: Review Trackers

Because They Desire To Buy A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Users come due to the fact that they have actually already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the massive impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

89% Of Clients Prefer To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, individuals choose to read reviews on their phones.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Customers Prefer To Discover A Business By Means Of Reviews And Short Articles, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Normally, 142 million consumers visit Yelp each month. If you haven't claimed your free Yelp business page, this is as good a time as any.

Source: RevLocal

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review data, a massive 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista