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64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their purchasing confidence.
Companies utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our buying decisions.
According to social reviews statistics, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Since the vast majority of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If They Were Asked, 77% Of Clients Would Leave A Review
More than a 35% would do it to notify others about their customer experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to leave a review to help other people with their choice making process.
Source: Podium
98% Of Yelp's Visitors Purchased From A Business They Found On The Website
Usually, 142 million customers check out Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Shared On Twitter Can Grow Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
If A Company Handles Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business
Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
82% Of Customers Visit Review Websites Since They Want To Acquire An Item Or A Service And Want To Get The Facts About Business Services And Products.
Review websites are locations that customers go to get the facts about a product, service or business . Because they have actually currently formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44 percent boost.
Source: RevLocal
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and rating stats show people value the opinion of peers more than any other content.
Source: Collective Bias
77% Of Customers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually utilize them.
Although we now know why client reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Word Count Has Become 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc