Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Effectively

Customers don't anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is absolutely nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Consumers Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile browser, people choose to read reviews on their mobile devices.

Source: Statista

Google Accounts For 57.5% Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

89% Of Customers Read A Companies Reactions To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Just 6 Percent Of Consumers Don't Trust Consumer Reviews At All

According to consumer review statistics, a whopping 19% of consumers constantly trust online reviews and never ever a buy without checking out reviews initially.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are even more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user ratings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are obviously convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Help Grow Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation doesn't impact just the clients. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte