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More Than Half Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Normally, 142 million customers check out Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies actually utilize them.
Although we now know why customer reviews are so powerful, most businesses apparently don't.
Source: LsaInsider
A Lot Of Popular Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Clients Review A Companies Replies To Reviews
Not only do the majority of individuals read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.
Source: Brightlocal