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77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Clients don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review stats make it clear people aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a third of customers say written reviews are the only feature that makes them believe the sites' reviews are relevant and useful.
Source: Fan and Fuel
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews typically bring the exact same weight as recommendations from family and friends.
Source: Brightlocal
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Staying connected with your clients establishes trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
Reviews Posted On Twitter Can Help Boost Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Usually, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
70 Percent Of Consumers Choose To Find Out About A Business Via Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation does not affect just the consumers. Prospective employees also look at ratings and read reviews.
Source: Deloitte
Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact make use of them.
Although we now understand why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Don't depend on that fact alone.
Source: Brightlocal