If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

More Than Half Of People Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a business's reputation doesn't impact just the customers. Potential employees also take a look at scores and read reviews.

Source: Deloitte

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Consumer reviews make the stats appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

86% Of Customers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you provide a great experience, they will want to share it.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When clients need to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

83% Of All Young Customers Were Asked To Post A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have actually asked 66% of all clients to leave a review on their company.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs