54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review statistics reveal the basic appeal of a site can just go so far when it concerns trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

71% Of Millennials Search Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. Many users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a third of customers state composed reviews are the only function that makes them believe the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

95% Of Unsatisfied Consumers Will Return To A Company If A Company Manages To Fix Issues Rapidly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Considering that the large bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World-wide

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Posted On Twitter Can Help Grow Online Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually use them.

Although we now understand why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista