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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the significance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
89% Of Customers Like To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, folks prefer to read reviews on their mobile phones.
Source: Statista
Many Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall score.
According to client rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of clients, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Customers Could Spend 31% More With A Business That Has Great Reviews
Take notice of this statistic. The better other users describe your product or service, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Customers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone