Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews remain without a reply. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Communicating with your clients creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone