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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Typically two thirds of companies have exceptional and good ratings. Only 5% of companies have a ranking below three stars.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If A Business Makes An Effort To Fix Problems Quickly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Company
Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business
Since the huge majority of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
82% Of Consumers Visit Review Websites Due To The Fact That They Want To Acquire A Service Or An Item And Want To Get The Truth About Business Services And Products.
Review websites are places that customers go to get the facts about a service, business or item . Because they have actually already formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and rating stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to client review data, a tremendous 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online scores statistics, we discovered that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs