Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Read A Businesses Responses To Reviews

Not only do many clients read the review replies, 30% of them highly value them. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Post A Review

More than a 35% would leave a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably normally flourish, review websites help ensure of that.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two thirds of businesses have exceptional and great ratings. Just 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Staying connected with your customers establishes trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more money with a company.

Source: Statuslabs

More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista