Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Score

This stat is among lots of that highlight the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more important than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for organizations with a best five star score.

Source: Brightlocal

70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of customer reviews stay without a reaction. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Clients Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their consumer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to assist other individuals with their decision making process.

Source: Podium

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Communicating with your consumers builds their trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you may expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs