Software Reviews Impact Over 98% Of All Purchasers

18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile browser, everyday people choose to read reviews on their phones.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you offer them an excellent experience.

Source: Brightlocal

89% Of Consumers Read A Businesses Replies To Reviews

Not only do most customers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and good rankings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also influence our buying decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, many businesses obviously do not.

Source: LsaInsider

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Staying connected with your consumers develops trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an unassailable influence on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select an attorney or a doctor.

Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista