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72% Of Consumers Won't Take Action Unless They Check Out Some Reviews
No matter how captivating your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge majority of consumers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All
According to client review data, a tremendous 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.
Source: Statista
83% Of All Younger Shoppers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did submit a review. Overall, businesses have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated content has an unassailable impact on consumers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
83% Of Customers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of customers' recommendations online.
Source: Statuslabs
53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of client reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs