83% Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses really make use of them.

Although we now know why consumer reviews are so effective, most businesses apparently do not.

Source: LsaInsider

89% Of Clients Prefer To Read Reviews Using Their Mobile Phones

Be it by means of an app or a mobile web browser, people young and old prefer to read reviews on their mobile devices.

Source: Statista

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

More Than Half Of Clients Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are purportedly the more opinionated ones.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings data, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal