Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Majority Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the value of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads choose to take notice of clients' suggestions online.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have asked 66% of all clients to give a review on their business.

Source: Brightlocal

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Google Accounts For 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online scores statistics, we learnt that a business requires to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Browse A Businesses Replies To Reviews

Not only do a lot of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

89% Of Individuals Like To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista