Many Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Reviews Posted On Twitter Can Help Grow Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have outstanding and awesome rankings. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

89% Of Clients Read A Companies Feedback To Reviews

Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

Google Represents 57.5 Percent Of All Reviews World Wide

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are relevant and helpful.

Source: Fan and Fuel

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to choose an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters