63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews typically carry the very same weight as guidance from loved ones.

Source: Brightlocal

70% Of Customers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our purchasing decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat customers well generally prosper, review websites help make sure of that.

Source: Statuslabs

Reviews Shared On Twitter Can Boost Revenues By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

89% Of Clients Review A Companies Replies To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, people choose to read reviews on their mobile devices.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take notice of the number of reviews is presently at 46%.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Use A Local Business

Given that the large majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

83% Of All Young Customers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, companies have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone