67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when consumers have to choose a service provider.

Source: DemandGenReport

72% Of Clients Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably generally succeed, review websites help make sure of that.

Source: Statuslabs

A Lot Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Improve Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

15% Of Visitors Don't Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the large bulk of consumers read reviews, you'd want yours to be inviting to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads pick to pay attention to customers' suggestions online.

Source: Statuslabs