Users Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

70% Of Customers Choose To Discover A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the very best method to find the truth about a product or service.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated material has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the massive impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to take notice of consumers' recommendations online.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Over Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Business

This stat is one of many that highlight the value of online rankings. Now that news of client complete satisfaction travels this quick, keeping your clients happy is more crucial than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star ranking.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumers Could Spend 31% More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users describe your services or product, the more cash you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

Only 6% Of Consumers Don't Trust Customer Reviews At All

According to consumer review statistics, a massive 19 percent of consumers always rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats show a business's reputation does not affect just the clients. Prospective team members likewise look at rankings and read reviews.

Source: Deloitte

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.

Source: Review Trackers