91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably generally prosper, review sites help make sure of that.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

83% Of Customers Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs